The fresh-faced singer songwriter Jacob Whitesides admits that though he only recently starting exploring different scents that suit his personality, partnering with Viktor&Rolf has deepened his appreciation for fragrances. “I’ve always loved wearing cologne but now I appreciate nicer perfumes.” Since 2012, Viktor&Rolf has been ... More

Celebrity hairstylist and Ouai haircare founder Jen Atkin is adding a new scent, North Bondi—and full-size bottles—to her burgeoning fragrance empire, thankfully just in time for the holidays. The brand-new scent joins the existing collection of Melrose, Mercer Street, and Rue St. Honoré. Below, we get the ... More

If your company is more than 160 years old, like Louis Vuitton, it’s hard to imagine there is anything that hasn’t been done. Yet, that’s exactly what’s happening in 2018 as the luxury house introduces its first fragrances for men. Developed by Louis Vuitton’s master perfumer ... More

The iconic luxury shopping destination, Saks Fifth Avenue, made an elevated addition to their New York flagship with a new beauty floor taking over the second floor. Debuting to the public today, the 32,000 square-foot space features more than 120 color cosmetics, skincare, fragrance and wellness brands, 58 of which ... More

Guests of the launch for Bulgari Parfum's Omnia Pink Sapphire fragrance may have recognized the party's famous venue, the iconic Sheats–Goldstein Residence in Los Angeles, from the movies (Charlie's Angels, anyone?). But the legacy jewelers cast the retro home in a whole new light for the launch of their ... More

American mixed martial artist Luke Rockhold may strike you as the ultimate fighting machine. And without a doubt, he is. But beyond the ring—Rockhold was crowned UFC middleweight champion in 2015—Rockhold embodies both style and humility. Blood, sweat and gear aside. As the new face of Ralph Lauren’s ... More

On September 15th, Marc Jacobs will release its newest fragrance, Marc Jacobs Decadence Eau So Decadent. The third installment in the wildly popular Decadence fragrance collection will come in the classic, luxe bottle, this time in a powdery blue shade with a pale pink and blue snakeskin cap. The new look ... More

It’s not every day that a florist and a milliner get together to create a perfume. But that’s exactly what happened when Eric Buterbaugh, designer of arrangements ... More

Gwyneth Paltrow's lifestyle brand Goop has already given us many precious nuggets of health and wellness wisdom. From how to consciously uncouple from our significant others to the (shoppable) importance of using jade eggs in our unmentionables, Goop has certainly blossomed into an established content source as well as ... More

While most moms at Coachella don’t dare venture beyond the drop-off zone, Tish Cyrus and Nicole Winnaman aren’t most moms. “We are working Coachella,” says Winnaman on a recent Skype call from Cyrus’s home in Toluca Lake, where the flaxen-haired BFFs were loading up an all-white, shabby-chic trailer with candles from their ... More