Robyn Rihanna Fenty Launches FENTY at Bergdorf Goodman
The superstar and Linda Fargo celebrated with an exclusive pop-up and a star-studded party in NYC
Written by Kasey Caminiti
Photographed by Dimitrios Kambouris and Anna Webber, Getty Images
Rihanna is a force to be reckoned with. From her unparalleled beauty brand, Fenty Beauty by Rihanna, (the mascara is seriously unreal) to her long-awaited album R9 (and the joy she gets from teasing fans about it), Rihanna’s successes are countless. Her lingerie line Savage X Fenty is inclusive, sexy, and comfortable, while her fashion line FENTY offers a similar juxtaposition between sensual and flirty and laidback. Rihanna’s first FENTY drop of 2020 was dubbed “Release 2-20” and was inspired by self-expression and creative freedom. To celebrate the release, FENTY partnered with Bergdorf Goodman during New York Fashion Week. The BG x FENTY partnership featured an exclusive pop-up at the 5th Avenue department store, including a complete window takeover showcasing the latest campaign for FENTY.
Rihanna herself, joined by Linda Fargo, hosted an exclusive party at Bergdorf Goodman to celebrate the partnership. Notable guests included Saweetie, Darcy Penick, Kitty Cash, Coco and Breezy, and many others. Click through the gallery for an inside look at the event.