IWC Schaffhausen CEO Georges Kern on a lifetime of loving movies, meeting Robert De Niro and partnering with one of the world’s most exciting film festivals
On the surface, the luxury watch business and the film industry don’t seem to have a whole lot in common. Dig a bit deeper, though, the two might have more similarities than you’d expect. “Luxury watches are not just sold through functions,” says Georges Kern, the CEO of Swiss luxury watch ...
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