6:45 AM: Good morning! Today I’m beginning my day with a meditative walk. Being in nature is very energizing and soothing for me.
7:30 AM: After my walk, I hit the gym for a Zoom weight training workout with my trainer. I try to keep a consistent fitness and recovery routine which is instrumental in my goal to balance my career and my passion for sweets!
10:00 AM: It's time to start styling for our ecommerce shoot. I love to create art with candy and inspire our customers to play around with the product in unexpected ways as well. I’m building this table setting using all the bright foiled candies from our spring and Easter collection. Foils and metallics are a huge theme we’re carrying into all of our seasonal and special occasion collections this year as part of Dylan's Candy Bar's 20th Anniversary year celebration.
12:00 PM: After styling the product, it’s time to get camera ready for a live press interview about our Valentine’s Day collection.
1:00 PM: Interview time. I love creating a range of products in each collection—whether they're gummy or chocolate, luxurious or playful—so there is something for everyone. In this interview, I share the best gifts to give every special person in your life—your kids, romantic partner, galentine and even the grandparents!
2:15 PM: Squeezing in a marketing meeting about launching our new gigantic chocolate bar. Yes, I realize it’s almost as big as me! The goal was for it to mimic the iconic fixture in our retail stores and be a wow gift for anyone. I am so excited about how ultra-luxe all of the 20th Anniversary products we've been designing are turning out.
3:30 PM: After a quick outfit change into something more springy, we’re switching to Easter and Camp celebrations! It's fun to share the inspiration behind each collection with our fans and build creative content for our growing social and marketing channels.
4:30 PM: Meetings are wrapped for the day and it's time to welcome my "Twinkies" Cooper Blue and Kingsley Rainbow home from school and maybe do a little taste testing of snacks and new products, too. Sweet tooths run in the family!
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