Guy Chetwynd: Redefining Iconic Hospitality at The Shelborne by Proper

by Natasha Wolff | October 17, 2025 4:50 pm

At the helm of one of Miami Beach’s most beloved landmarks, Guy Chetwynd[1], Managing Director of The Shelborne by Proper[2], is leading a new era of luxury that blends timeless elegance with contemporary energy. Under his leadership, this historic oceanfront property — now reimagined as part of the Proper Hospitality[3] portfolio — is once again setting the standard for modern, coastal sophistication.

Originally opened in the 1940s, The Shelborne has long been synonymous with Miami Beach’s golden age of glamour. Today, under Chetwynd’s[4] direction, The Shelborne by Proper preserves its storied Art Deco charm while introducing a fresh, design-driven spirit reflective of Miami’s cultural evolution. “We’re not just restoring a landmark,” Chetwynd explains. “We’re creating an experience that feels both iconic and completely new.”

Chetwynd brings with him decades of global hospitality expertise, having worked with some of the world’s leading lifestyle and luxury brands. His vision for The Shelborne by Proper focuses on curating immersive guest experiences — from elevated dining and bespoke events to art collaborations that celebrate Miami’s creative heartbeat.

With Proper Hospitality’s distinctive approach — merging laid-back luxury with local authenticity — The Shelborne’s rebirth marks an exciting chapter in South Beach’s ongoing renaissance. The property’s refreshed interiors, oceanfront amenities, and renewed cultural programming are already drawing international attention, positioning it as one of the most anticipated reintroductions in the Miami hotel scene.

For Chetwynd, this transformation is about more than revitalization — it’s about legacy. “The Shelborne has always represented the best of Miami Beach,” he says. “Now, with Proper, we’re honoring that history while shaping its future — one that’s effortlessly stylish, deeply rooted, and made for a new generation of travelers.”

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