As CEO of Absolut Elyx, Jonas Tåhlin has transformed the brand into a global symbol of modern luxury, elevating vodka through craftsmanship, design, and storytelling. With his visionary approach, Elyx has become synonymous with copper-distilled purity and a lifestyle rooted ...
As the CEO of Absolut Elyx, Jonas Tåhlin has transformed the brand into one of the most influential names in ultra-premium vodka, redefining what modern luxury spirits can look and feel like. With a background that blends visionary marketing, cultural understanding, and a deep respect for craftsmanship, Tåhlin ...
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