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The First Gucci Men’s Flagship in Europe

Take a look inside the brand’s menswear flagship opening in Milan this weekend

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The well-dressed swarm descending on Milan for Men’s Fashion Week this weekend will arrive to the opening of Gucci‘s new menswear flagship. Situated in the historic Brera District among art galleries, boutiques and antique shops, creative director Frida Giannini designed the three-level space to recall the Art Deco era—using warm brushed bronze, grey marble, fluted glass and smoked mirrors—yet still feel familiar to the house’s signature look with elements like ebony and rosewood throughout.

Shoppers can expect a full range of menswear from ready-to-wear to lifestyle accessories including shoes, luggage, watches and jewelry. Find a VIP fitting area on the upper floor, which also houses the Made to Measure personalization program, complete with a customized selection of shirts in a range of Gucci silhouettes and fits, as well as the Made to Order service for men’s shoes. The flagship’s pièce de résistance at the moment is the Giannini and Lapo Elkann capsule collection, “Lapo’s Wardrobe,” which includes four looks for women.

Click through our DuJour gallery to see inside the flagship.