Rachel Zoe’s burgeoning fashion empire is now expanding to the music biz. The celebrity stylist/designer (and Bravo TV reality star) has partnered with Coach and pop sensation Karmin to style their latest music video: a cover of the classic holiday song “Sleigh Ride.”
The duo Karmin—a.k.a Amy Heidemann and Nick Noonansky—rocketed to fame in April 2011 after appearing on The Ellen Degeneres Show and they’ve drawn a massive YouTube following due to their videos featuring their sassy covers. To date, their YouTube channel has logged nearly 250 million views.
Their “Sleigh Ride” music video premieres today (Nov. 28), and it features various items from Coach’s outerwear, bag, shoe and accessories collections—think shearling coats, tweed capes and knit gloves. All items that appear in the video are available for sale online and in Coach stores nationwide.
“We’re is thrilled to be working with Rachel Zoe and Karmin. Superstars online and off, they’ve zeroed in on the fun and fashionable side of Coach,” says Jason Weisenfeld, Coach’s Senior Vice President of Global Brand Communications. “Every aspect of this project has been a giant party with this combination of talent.”
Below, check out a behind-the-scenes clip of Zoe doing what she does best: Styling Karmin while dropping her signature dramatic catchphrases (“Sooo mayj”).