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Label To Watch: Ostwald Helgason

A European design duo shows its spring 2013 line at New York Fashion Week—to rave reviews

Who: Ostwald Helgason (London-based designers Susanne Ostwald and Ingvar Helgason) 

What: Clever modern cuts, color blocking and playful graphic prints dominate the line (which also uses fabrics from the same house as Dior

What Spring Will Bring: More of its signature color blocks in fresh cuts and punchy colors, plus wearable pastel knits and fun cartoon-printed T-shirts and dresses

Where You’ve Seen It: On every in-the-know fashion blog, worn by the latest wave of style stars including Russian editors Miroslava Duma and Anya Ziourova and New York’s casting darling Natalie Joos

Where To Buy It: Fashion-forward boutiques Fivestory (where the entire fall collection is already sold out!) and Opening Ceremony in New York and Browns in London