DuJour Navigation

Jimmy Choo Unveils Its Newest Logo

The luxury accessory brand is reimagining its iconic monogram

Autumn 2019 is a season of change for accessory brand Jimmy Choo, with the launch of a new family of bags, dubbed Varenne, as well as the debut of the new JC monogram.

Featuring interlocking initials with beveled edges, the logo can be found on a plethora of styles, most prominently on the Varenne bags, which come in three distinct silhouettes—a crossbody, a shoulder bag, and a bowler—as well as a selection of the brand’s boots.