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Watch & Learn: LeBron James’ Audemars Piguet

The NBA star is definitely not cavalier about his wristwatch choices

In the wake of LeBron James’ return to the Cleveland Cavaliers, we thought it would be a good time to revisit The NBA star’s signature wristwatch—The Audemars Piguet Royal Oak Offshore Chronograph.

Globetrotting James was just in Hong Kong for the opening of Audemars Piguet’s first self-owned boutique in the IFC Mall where he was spotted wearing this timepiece. Launched last September, it is something of a rarity in the world of athlete-branded sports watches. Not only does it not reference team colors or jersey numbers, it actually has no allusion to basketball at all. It’s a canny move that makes the watch continuously relevant as the former #6 of the Miami Heat returns to being #23 in Cleveland.

The design is also perfect for a trendsetter like James, who was hands-on in the design of this limited edition model. He paired the 44mm-diameter 18-carat pink gold case with a titanium bezel and light grey “Méga Tapisserie” dial with pink gold oversized numbers and hands. The mix of luxe and laissez-faire is reinforced by a black ceramic crown and chronograph push pieces contrasted with a single diamond set into the two o’clockpusher. A grey alligator strap completes the piece.

Just as James transcended his fame on the basketball court to become a style icon, this watch has transcended its origins as a sport watch to become a symbol of the good life.

Image of Lebron James courtesy of Audemars Piguet



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