Shop the Athleisure Brand Gigi Hadid Loves

by Natasha Wolff | November 4, 2016 1:00 pm

The athleisure trend isn’t going away anytime soon. Kith[1], a New York-based street style brand with a cult following, will release a new winter collection that combines its famous street edge with high-end sensibilities through a collaboration with Iro[2], an effortlessly chic Parisian line. Kith’s founder, Ronnie Fieg, started the line as a collaborative sneaker company, making styles with surprising brands like Power Rangers and Bathing Ape, which caught the eyes of pro athletes, rappers and models (the infamous Gigi Hadid included).

Kith x Iro Collaboration

The newest collaboration with Iro came about organically. Says Fieg, “I met their team in Paris during Fashion Week and was immediately in love with the quality of their product, especially the fabrics they use. From there it was about translating their unique design language through the Kith lens in a way that could resonate with both the Iro and the Kith customer. I believe the end result is a strong statement on what is considered ‘high fashion’ today, as the lines continue to be blurred.” The new pieces blend luxury details with effortless athleisure, offering fur-lined parkas, distressed tees, intricately stitched sweatshirts and cozy joggers.

Shop the women’s collection here[3] and the men’s collection here[4].

Source URL: https://dujour.com/style/kith-iro-athleisure-collaboration/