Sometimes you have to rewrite the rules to stand out in the fashion crowd. For example, etiquette mavens frown upon wearing a watch with formalwear because one is not supposed to be concerned with time at a fancy event. Yet at the opening of the “Timeless Portofino” exhibition at the BFI London Film Festival, Looper star Emily Blunt boldly posed wearing a very recognizable IWC Schaffhausen Portofino Midsize Automatic. It looks so smashing that even old Emily Post would applaud the statement.
Blunt is no stranger to best-dressed lists in part because she knows how to break away from accepted sartorial norms while still honoring the spirit of the occasion. She knows that if you are going to a white tie event, your timepiece needs to be as elegant as your ensemble. And the Portofino, one of IWC’s most well-known collections, is as slim and sleek as Blunt’s cream and tangerine gown.
IWC is also seeking to stand out in the world of style with its new Portofino Midsize collection. The original Portofino was introduced in 1984 and was inspired by the oversized dials of open-faced pocket watches. While a 34mm version was available until 2007, the demand for bigger and bigger watches overshadowed it. Now, the manufacture is looking to reverse that trend with this series, designed for collectors—both male and female—who are looking for a slightly smaller timepiece.
The collection includes three new 37mm models. The automatic version alone is available in four red gold and six stainless-steel versions, each of which is available with or without a diamond-set bezel. Blunt’s version comes on a lilac alligator leather strap, which provides a cool counterpoint to the 18k red gold case, which is set with 66 diamonds. And even though the size is smaller, the intricate in-house 35111 calibre mechanical automatic movement still packs all of the power of the larger Portofinos.
In fact, everything about this timepiece is so well considered that it deserves a white tie party of its own!