Watch obsessives had plenty of reasons to carouse as the big players in haute horology when assembled in Geneva for the 2016 Salon International de la Haute Horlogerie (SIHH). The event also attracted some of the most interesting and beautiful people in the world, including the Italian/Egyptian model, actress and documentarian Elisa Sednaoui.
We spied Sednaoui at a party celebrating the anniversary of Jaeger-LeCoultre’s much revered Reverso watch. Introduced in 1931, the Reverso has its roots in the Polo playing scene. The timepiece was ingeniously engineered so that the player could flip the case with the crystal sitting against the wrist to protect it on the field. Of course, collectors quickly took to customizing the case back with engravings so that they would be distinctive when they were in “reverse” mode.
While Sednaoui has many talents, we’re pretty sure that playing polo isn’t one of them. But she is a creative soul, which is why she’s the perfect ambassador for Jaeger-LeCoultre’s new collection of watches called the Atelier Reverso.
Jaeger-LeCoultre Atelier Reverso watch
Customers can customize their Reverso in any way they wish by choosing the material and hue of the strap, selecting an engraved design for the reverse of the watch and deciding on the design and color of the dial. Ladies who love watches can further dress up the Duo and Duetto models with blue, pink, gray hues in mother-of-pearl or gem-set patterns.
We have already written about the Reverso and its impeccable mechanics, but design-wise, Atelier Reverso allows watch fanatics the opportunity to create a truly signature timepiece. And to further inspire one’s inner watchmaker, JLC invited the famed footwear designer Christian Louboutin (pictured here with Sednaoui at the JLC celebration) to collaborate on a mini collection of women’s watches.
Louboutin’s Atelier Reverso collection—available in a combination of seven dials and watchband offerings—emphasizes the feminine side of the Reverso. Watchbands will be available to complement existing ones for just one year.
