Some celebrities are living on borrowed timepieces. Others have so many watches that it could take months to cycle through their collections. That’s why we admire Cougar Town’s Courtney Cox’s commitment to her Rolex Day-Date. She’s shown here at this year’s Tribeca Film Festival, but she’s been spotted wearing this 18-karat rose gold, 40mm model for years (her exact version is no longer available; the one shown here is a newer model). In fact, Cox and her Friends friend Jennifer Aniston popularized the current street style craze for women wearing big men’s watches.
Rolex introduced the Oyster Perpetual Day-Date in 1956. It gained the nickname “President” because Dwight D. Eisenhower had his Datejust fitted with a Day-Date bracelet that same year.
For such a simple and elegant design, it’s a complex watch with automatic movement, day and date discs, hacking second hand (in which the seconds hand stops when the crown is pulled out) and quick set crown (to adjust the day and date without having to rotate the hands in order to change the calendar). Basically it is the Rolex of Rolexes.
As a style setter, Cox has taken a few liberties with her Day-Date: She switched out the President band with a chunkier Oyster bracelet. She has also opted for a version with clean black dial with raised baton markers which makes the watch a versatile accessory—a useful timepiece that can also be worn as a bracelet on the red carpet.