Bulgari Launches the Twist and Turns of Serpenti Viper

With a contemporary, urban twist on its iconic Serpenti collection, Italian fine jewelry brand Bulgari[1] is introducing Serpenti Viper. In the late 1940s, the brand’s iconic snake emblem made its first appearance with the Secret Serpenti watch. Ever since, the collection has been evolving, leading to Serpenti Viper, the newest iteration. Pendant necklaces, earrings and rings in 18-karat yellow, white and pink gold all take on the coiling shape of the snake.

Serpenti Viper Bracelet in 18k rose gold set with semi-pavé diamonds, $8,400, Serpenti Viper Bracelet in 18k white gold set with full pavé diamonds, $25,400, BULGARI, bulgari.com[2].