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Watch & Learn: Bradley Cooper’s IWC

Here’s what you need to know about the Swiss brand’s Portuguese Automatic

Although Bradley Cooper’s portrayal of a Toni-home-permed agent in American Hustle earned him an Oscar nomination, on the red carpet the actor works a more understated style. Which is why we weren’t surprised to spot him sporting an IWC Schaffhausen Portuguese Automatic at the Screen Actors Guild awards last month.

The iconic Portuguese was introduced in the 1930s and the railway track-style chapter ring, swallow hands, appliquéd Arabic numerals and black alligator strap lend all the elegance of that era to Cooper’s bow-tie chic. The watch has true 21st century allure with its oversized stainless steel case and in-house 51011 caliber automatic movement which features the Pellaton winding rotor system and a seven-day power reserve.

For IWC fans like Cooper (who has been photographed wearing the Big Pilot and several versions of the Portuguese) the appeal is its simple sophistication—you wear it because it’s not trendy. At the same time, it’s recognizable enough that the mere sight of that classic dial peeking out from under one’s cuff is enough to elicit a nod of recognition for those in the know.



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