A Major Revamp at Bill Blass

by Natasha Wolff | October 27, 2015 4:34 pm

Bill Blass is back in town and flaunting a modern makeover. 

The iconic sportswear brand[1] is catering exclusively to e-commerce customers worldwide with a special launch collection from Creative Director Chris Benz that includes women’s ready-to-wear, handbags, accessories and shoes. Throughout the stylish collection you’ll find relaxed apparel—think: ruffle-front blouses and oversized shirtdresses—chunky hardware in bold colors and flat shoes ranging from slip-ons to loafers.

“We are advancing the brand in a way that is digital for today and tomorrow while honoring the brand’s philosophical origin and illustrious past,” says Bill Blass President & COO Stuart Goldblatt. “Everyone at Bill Blass is passionate about infusing vitality into one of the greatest fashion brands in history.” 

The collection will launch on billblass.com[2] on November 2.

Source URL: https://dujour.com/style/bill-blass-global-launch-collection/