Montblanc: Signature For Good

by Natasha Wolff | January 22, 2013 12:00 am

Fancy-pen purveyor Montblanc is committed to the written word—so much that they’ve joined UNICEF’s efforts to educate underprivileged children in reading and writing. The “Signature for Good” initiative, which began in 2009, has raised over $5 million to date. Under the leadership of CEO Lutz Bethge, Montblanc plans to up the ante this year with a new line of “Signature for Good” items, including handcrafted leather goods, cufflinks, bracelets, key rings and a redesigned version of its classic Meisterstück pen. For every piece in the collection sold over the next year, it will donate a portion of the proceeds in an effort to raise at least $1.5 million dollars. And it’s easy to see exactly where the funds are going. Longtime Montblanc-initiative supporter, actress Hilary Swank, traveled to Ethiopia last year to get an up-close view of where they will be used. Everyone else can register the unique serial numbers of their purchases on Montblanc’s website and track the progress of their donation.

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