DuJour Navigation

A Letter from the CEO: Spring 2013

Jason Binn welcomes you to the Spring 2013 issue

Welcome to DuJour’s spring issue. This season is all about coming into bloom, and our spring publication is a perfect example of that. On our cover is Kim Kardashian—or shall we say KIM, no different than how one would refer to Marilyn, Sophia or Liz—who has created a strong, lasting brand, style and sensibility all her own. 

When I approached Kim about this project, I envisioned portraying her in a way no one had before. I’ve personally watched her go through many transformations and knew this was just the right time for her to been seen in an entirely new light. 

The only person who could make that happen was my friend of over 20 years, Bruce Weber. As you can see, he knocked it out of the park. Kim showed up alone to the shoot, no entourage in tow, and she and Bruce worked together brilliantly. The imagery was so fantastic we decided to make it an 18-page feature—that’s the kind of quality that comes from a shoot lasting more than 14 hours, not to mention the many hours spent editing. 

DuJour is about what’s coming into bloom right now—and we’re not the only ones who think so. Since it debuted in September of last year, DuJour has been recognized as “one of the most intriguing launches of 2012” by min and has received endless accolades and attracted millions of readers thanks to smart, interesting stories and breathtaking photography by world-class artists. We’re not resting on our laurels, though; the bar here at DuJour just gets set higher and higher.

We recently welcomed a new chief digital officer, Robin Keller, to helm our website, which is already robust with the latest in style, celebrity, culture and travel and all the luxury-lifestyle news that you need to know. (And if you like what you see, you can click to buy on almost every page.) Within just a few months, Robin’s already amped up our site—no surprise considering her amazing experience working for companies like American Media, Fox and CNET. 

Off-line, we continue to have a strong presence at important events, from Art Basel in Miami to the Golden Globes in L.A. Everywhere I go, I see friends and loyal readers of DuJour. Whether it’s Kellan Lutz at Lacoste’s party at Miami’s Soho Beach House or Nicole Kidman at BAFTA’s pre-Globes tea at the Four Seasons, it’s clear that the people, news and events we’re covering are what’s happening right now.

We’ve also hosted our own soirees, including a buzzed-about party with model, television star and DuJour digital-issue cover girl Coco Rocha and photographer and great friend Nigel Barker, along with his amazing wife Cristen, to celebrate their new hit show, The Face, at Richie Akiva and Scott Sartiano’s Manhattan hotspot The Darby, a truly magical location with a supper club. 

With all of this momentum, it’s not surprising some of the most exciting brands in the world have become new members of the DuJour family. We’re all about being inclusive, and we have been lucky to have such a wide variety of supporters alongside our esteemed partners, Gilt Groupe—especially their fearless leaders Kevin Ryan, Tom Sansone and Liz Francis—and Hudson News’ Jimmy Cohen and his amazing wife, Lisa. All of these people understand what my dear friend François-Henry Bennahmias, Audemars Piguet’s new CEO, once said: “To break the rules, you must first master them.” 

None of this would be possible without you—our readers who pick up the magazine, browse DuJour.com and are always talking, posting and tweeting
(@DuJourMedia) about our stories. We’re thrilled to present you with our latest issue and can’t wait to keep sharing with you on- and off-line.

See you again in the summer, when our next issue—sure to be full of sun, sand and surf—arrives!