Frank Cooper III: A Visionary at the Intersection of Culture and Commerce

by Natasha Wolff | October 7, 2025 10:06 am

Frank Cooper III[1] has built a remarkable career by shaping some of the world’s most influential brands through storytelling, innovation, and cultural relevance. Today, as Chief Marketing Officer of Visa, Cooper is driving the global financial services giant into the future by connecting commerce with creativity and purpose.

Known for his ability to transform brands into cultural icons, Cooper’s[2] path has included leadership roles across a wide range of industries. Prior to Visa, he served as the CMO of BlackRock, where he guided the investment firm’s global marketing strategy during a period of tremendous growth. Before that, as CMO and Chief Creative Officer of BuzzFeed, he played a pivotal role in blending media, technology, and branded content to engage new generations of consumers.

His tenure at PepsiCo stands out as a defining chapter. As CMO[3] of Global Consumer Engagement, Cooper[4] oversaw campaigns that transcended traditional advertising, integrating music, sports, and entertainment in ways that deeply resonated with audiences worldwide. His work there cemented his reputation as a pioneer in branded entertainment, a strategist who could connect commerce with culture at scale.

At Visa, Cooper continues to innovate by redefining how people experience financial services. His focus on digital transformation, brand purpose, and inclusive storytelling reflects a broader mission: making Visa not just a trusted name in payments but also a platform that empowers individuals and communities in a rapidly changing world.

Beyond his corporate leadership, Cooper is recognized as a thought leader and cultural voice. His commitment to authenticity, innovation, and impact has positioned him as one of the most influential marketing executives of his generation.

For Frank Cooper III, marketing is not just about building brands — it’s about shaping culture and creating meaningful connections that stand the test of time.

Source URL: https://dujour.com/news/frank-cooper-iii-a-visionary-at-the-intersection-of-culture-and-commerce/