by Natasha Wolff | August 1, 2025 11:56 am
When it comes to real estate, Erwin Nicholas II[1] of Houston-based Mr. Real Estate[2] doesn’t just sell homes—he creates cultural moments. His latest listing? None other than the jaw-dropping 53-acre Texas[3] Hill Country estate owned by retired NBA superstar Tony Parker.
To bring new energy and massive attention to the listing, Erwin Nicholas II[4] has enlisted Twitch megastar Kai Cenat and his AMP (Any Means Possible) crew for an unprecedented marketing push. The crew has turned the estate into the set of a 30-day livestreamathon, broadcasting the luxury lifestyle to millions of viewers throughout the month of July.
The campaign’s centerpiece is a pop-up Nando’s peri-peri restaurant, but that’s just the beginning. The estate itself is a fantasyland of over-the-top amenities: a 6,000-square-foot gym with half-court basketball setup, a professional-grade barber studio, dual executive offices, a private movie theater with a wet bar, a 1,500-bottle wine cellar, and even a fingerprint-access trophy room.
Outdoors, the property rivals a resort—with a massive custom waterpark, pristine landscaping, and panoramic Hill Country views.
Originally listed in late 2021 for $19.5 million, Parker’s longtime estate is now getting a second life with a new agent and a fresh, digital-first marketing approach.
Source URL: https://dujour.com/life/erwin-nicholas-ii-teams-up-with-kai-cenat-to-market-tony-parkers-texas-estate/
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