Barefoot Launches Colorful Pride Packaging Collection

by Natasha Wolff | May 8, 2020 11:00 am

With calendars dotted with virtual happy hours during quarantine, at-home cocktails[1] have never been more popular. From extravagant concoctions to simple mixes and easily poured glasses of rosé and wine, your drink menu at home is yours to create and execute. Wine and bubbly brand Barefoot[2] has recently launched a limited-edition Pride Packaging Collection so your screen will be the most colorful during your next Zoom happy hour. The new collection features four bright and bold bottle designs honoring the strength and resilience of the LGBTQ+ community. With over 30 years of support for the LGBTQ+ community, Barefoot has proved itself as a dependable partner and even in times of uncertainty, unwavering in its aid.

“As a longstanding LGBTQ+ ally, our unique and fun limited-edition Pride Packaging Collection serves as a tribute to the LGBTQ+ community,” says Anna Bell, Vice President of Marketing at Barefoot. A portion of the proceeds from the limited-edition Pride Packaging Collection, up to $60,000, will benefit Free Mom Hugs[3], a non-profit organization founded by Sara Cunningham. The organization is made of parents and allies who work toward full affirmation and equality for all people. Barefoot will support the organization’s virtual Free Mom Hugs Tour this year to celebrate the history of Pride.

Barefoot Pride Packaging Collection

“Free Mom Hugs is overjoyed to have a partner in Barefoot, a brand deeply committed to celebrating the LGBTQ+ community and supporting our mission to advocate for and advance equality and acceptance for all. This donation allows us to continue providing educational resources and training programs to support the LGBTQ+ community and their families. The needs have exponentially increased during this challenging year for the LGBTQ+ community. We are looking forward to when we can hug again,” says Sara Cunningham, Founder of Free Mom Hugs.

Four-packs of Barefoot Brut Rosé Bubbly featuring the limited-edition Pride Packaging Collection designs are now available to purchase on The Barrel Room[4].

  1. at-home cocktails:
  2. Barefoot:
  3. Free Mom Hugs:
  4. The Barrel Room:

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