Naturalicious
Try this organic, all-natural haircare brand that offers products for women with curly hair. Founder and CEO Gwen Jimmere started Naturalicious as a way to enhance a woman’s beauty and confidence through powerful hair products.
Mented Cosmetics
Who doesn’t love to brainstorm with a friend over a glass of wine? Co-founders of Mented Cosmetics, KJ Miller and Amanda E. Johnson, did exactly that when they decided to create a cosmetics brand that caters to all complexions, leaving no skin tone unnoticed. With shade finders to help you find perfectly pigMented lipsticks, eyeshadow palettes, and blushes, Mented Cosmetics creates a completely personalized makeup haul for you.
Baby Tress
This 3-in-1 hair tool will be the newest staple in your beauty bag. The Edge Styler from Baby Tress serves as a comb to tame your baby hairs, the natural boar bristles effortlessly shape, and the pointed tip is ideal for creating precise lines and details. Founded by four colleagues, Hannah Choi, Shanice Hills, Shannon Kennard, and Mariamu Sillah, this brand puts diversity at the forefront in the beauty world.
Beauty Bakerie
Beauty Bakerie’s founder Cashmere Nicole launched her makeup brand after a lifetime of successes coupled with challenges. Nicole faced a near-death experience and decided to treasure every single moment of her life. Beauty Bakerie is meant to eliminate spending any extra time on makeup touch-ups during the day. Focus on the “sweet life” with flawless makeup all day long.
Hyper Skin
Desiree Verdejo created and founded Hyper Skin as a solution to her skin breakouts that emerged during her first pregnancy. The premium skincare brand’s first product is a vitamin C serum that brightens and clears the skin of hyperpigmentation. Pre-order now to have this product for the summer.
Golde
Co-founders Trinity Mouzon Wofford and Issey Kobari started Golde in 2017 in Brooklyn, New York. Golde is focused on creating health and beauty products packed with superfood-boosted essentials. From natural face masks to latte blends, Golde offers products to uplift your beauty and wellness routine.
Nuele Hair
Dr. Christine Martey-Ochola and Anne Cheatham launched Nuele Hair to give women a hair product without using chemical relaxers or keratin treatments. Using the duo’s chemistry and biology backgrounds, Nuele and its organic hair serum was created. The founders discovered local female farmers in Ghana and Morocco to produce the necessary ingredients, so by purchasing a bottle of Nuele hair serum you are boosting women’s livelihoods and making your hair even more beautiful.
Mary Louise Cosmetics
Akilah Mary-Louise Releford, founder and CEO of Mary Louise Cosmetics, grew up using natural recipes and homemade mixes in her everyday skincare routine. At 20 years old, Releford launched her vegan, organic, and cruelty-free brand with simple and effective products. With serums, face masks, body butter, soap, and hand sanitizer, Mary Louise Cosmetics will fill your beauty shelf with all the essential products, made the right way.
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