The Most Exciting Downtown NYC Store Openings

We visited the buzziest boutiques to see what's new

Written by The Editors of DuJour

Zimmermann

Zimmermannn has moved into a beautifully restored 1800s building in SoHo. The 3,569-square-foot space boasts loft-like decorative tin ceilings and cast iron columns. Designed by brand collaborators Studio McQualter, the store features a 12.5-meter-wide skylight, which floods the space with natural light and offers views of a private, leafy courtyard. "Our Greene Street flagship is the perfect intersection of what we look for in a location: structural character and charm represent the heritage of the area, while the interior is our playground to design an immersive experience for our clients," says the brand's co-founder and creative director Nicky Zimmermann. The first room welcomes visitors with custom green Palladiana mosaic flooring and white high-gloss walls, seamlessly blending elements of modern and historical aesthetics, featuring brutalist concrete windowsills, 19th-century pendant lights and a seventies Italian timber display table. The result is a unique juxtaposition of textures and eras, creating a sophisticated yet relaxed atmosphere.

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The Most Exciting Downtown NYC Store Openings

We visited the buzziest boutiques to see what's new

Written by The Editors of DuJour

Nili Lotan

Nili Lotan, has opened her first standalone men’s store in Tribeca. The new boutique features garment racks inspired by Marcel Breuer’s iconic tubular steel chair, an espresso bar, hand-selected antiques, artwork by Allen Tannenbaum and Dudi Hasson and mid-century furniture. A vintage record player allows customers to enjoy music from The Rolling Stones and Joni Mitchell. The brand's menswear collection continues to evolve offering easy, relaxed wardrobe elements like double-breasted wool coats, cashmere polos, work jackets and trousers.

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The Most Exciting Downtown NYC Store Openings

We visited the buzziest boutiques to see what's new

Written by The Editors of DuJour

Balenciaga

Balenciaga has debuted its downtown New York City flagship in SoHo offering the latest in ready-to-wear, shoe, bag, jewelry, eyewear and accessory collections for men and women. The two-story, almost 9,800-square-foot Greene Street boutique is the most comprehensive example of the brand’s Raw Architecture concept yet. The interior design’s complex assemblage of overlapping architectural frameworks with careful attention to existing elements inherently results in the use of fewer raw materials. Original lime-wash bricks, cabochon marble flagstone, concrete masonry, cement panels, bare drywall and exposed uses of plaster, stucco, steel and glass are softened with signature carpeting, satin wraps and refined lighting.

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Noua Unu Studio

The Most Exciting Downtown NYC Store Openings

We visited the buzziest boutiques to see what's new

Written by The Editors of DuJour

Nanushka

Nanushka has opened a boutique in SoHo. The store design, developed in collaboration with Italian architect Matteo Corbellini, is defined by the use of Nanushka fabrics arranged within a temporary framework. Some elements are fixed, while others are movable, creating a dynamic interplay between stability and fluidity. The black lacquered metal furniture (designed by Allina for Lunaa) embodies similar principles, offering adaptability and fluidity within the space. Raw metal components are assembled with visible welds that echo the stitching in fabric, creating a cohesive and dynamic design. “New York City, a global symbol of diverse and intense urbanization, contrasts sharply with the new store design I’ve crafted for SoHo,” said Corebellini. “This store provides a fluid, transparent and open sanctuary amidst the city's complexity, creating a meditative atmosphere within the bustling context.” Founded in 2006 by Sandra Sándor, the Budapest-based fashion house showcases beautifully crafted pieces with an authentic and consistent consideration for responsible production. Nanushka womenswear, menswear and accessories explore the beauty in imperfection to present a fluid, sustainable wardrobe informed by heritage and innovation.

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The Most Exciting Downtown NYC Store Openings

We visited the buzziest boutiques to see what's new

Written by The Editors of DuJour

Varley

Varley has opened its first U.S. flagship on West Broadway in SoHo. Founded in 2014 by husband-and-wife team Lara and Ben Mead, Varley is known for its elevated wardrobe staples, blending refined knitwear with outerwear, trousers, sweatshirts and active essentials for women. The 2,200-square-foot store’s concept, developed in collaboration with HÁM Interiors, utilizes natural materials, curated artwork and bespoke furniture to seamlessly blend the design aesthetics of London and Los Angeles, with a nod to New York City.

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The Most Exciting Downtown NYC Store Openings

We visited the buzziest boutiques to see what's new

Written by The Editors of DuJour

Naadam

Naadam has recently opened two clothing stores in downtown NYC (262 Elizabeth Street in Nolita and 27 Greene Street in SoHo). The super soft cashmere brand uses sustainably-sourced materials from Mongolia to fabricate its beloved sweaters, separates and lounge wear for men and women.