Inside Cult of Individuality's 10th Anniversary Celebration
The celebrity worn streetwear brand commemorated style evolution and rebellion in New York City
Written by Editors of DuJour
Worn by A-listers including Jeremy Renner and Carrie Underwood, streetwear brand Cult of Individuality celebrated 10 years of fashion innovation with a striking 30-piece presentation highlighting style that speaks to the soul of the brand. Guests were treated to a preview of Cult's premium denim featuring exaggerated cuts and washes as well as outerwear made with luxe fabrics in vibrant colors. Jeans were accompanied by interchangeable shirts, flannels, and activewear pieces. Looks showcased the brand's signature Rip and Repair construction and a fusion of old and new ideology.
Cult tapped into its roots and inspiration with beats by DJ NASTY and DJ Lord. Other hot musical acts of the evening included newcomers Brytiago, Young Paris, and UFO Fev—plus a special performance by the brand's Creative Director Ron Poisson and his band FOOLS FOR KINGS.
Click through the gallery for an inside look at the celebration.