Burberry's Experiential Store Takeover In Beverly Hills
The British heritage brand debuts an interior and exterior installation based on chief creative officer Riccardo Tisci’s spring/summer fashion presentation
Written by Natasha Wolff
On view through March 7, Burberry has unveiled an immersive spring/summer experience at its flagship store on Rodeo Drive in Beverly Hills. The takeover is based on chief creative officer Riccardo Tisci’s fashion presentation "Animal Instinct." The façade of the building has been wrapped in a kaleidoscopic abstract print, evoking forms of camouflage in bubble gum pink, black and white–a reference to the vivid, curved prints included in the fashion collections. Inside, stacks of mirrored speakers climb through the interior staircase and an audio/visual installation envelops the penthouse floor.