Virgil Abloh and Mercedes-Benz Are Making Exclusive Artwork

by Lauren Watzich | September 8, 2020 9:41 am

Between the success of his streetwear label, Off-White™, and the debut of his imaginative spring 2021 menswear collection for Louis Vuitton, Virgil Abloh[1] continues to shake up the fashion industry. Soon, the influential multi-hyphenate will unveil something new—and it’s sure to take fans on a ride. Merging the fashion and art worlds with automotive, Abloh and Mercedes-Benz have teamed up for a special initiative called Project Geländewagen, to create unique artwork from the German automaker’s iconic Mercedes-Benz G-Class[2].

At 4:00pm CT on September 8, 2020, the secretive artwork, which represents a new vision of luxury that is defined by the sharing of ideas, will be rolled out digitally to a global audience. Following the launch, a one of a kind home-scale replica of the artwork will be auctioned off to a lucky bidder who will also receive exclusive access to the designers. Most importantly, all proceeds from the auction will benefit a charity that supports the arts.

“Mercedes-Benz is a brand that stands for luxury and exceptional performance,” says Abloh. “Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”

Gorden Wagener, project co-creator and chief design officer for Daimler AG, explains that “Mercedes-Benz is much more than a luxury carmaker, it is a design brand and luxury label.” He adds that the duo is “set to create something unseen.”

One thing is for certain, we are buckling up ahead of this collaboration.

  1. Virgil Abloh:
  2. Mercedes-Benz G-Class:

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