Virgil Abloh and Mercedes-Benz Are Making Exclusive Artwork

by Lauren Watzich | September 8, 2020 9:41 am

Between the success of his streetwear label, Off-White™, and the debut of his imaginative spring 2021 menswear collection for Louis Vuitton, Virgil Abloh[1] continues to shake up the fashion industry. Soon, the influential multi-hyphenate will unveil something new—and it’s sure to take fans on a ride. Merging the fashion and art worlds with automotive, Abloh and Mercedes-Benz have teamed up for a special initiative called Project Geländewagen, to create unique artwork from the German automaker’s iconic Mercedes-Benz G-Class[2].

At 4:00pm CT on September 8, 2020, the secretive artwork, which represents a new vision of luxury that is defined by the sharing of ideas, will be rolled out digitally to a global audience. Following the launch, a one of a kind home-scale replica of the artwork will be auctioned off to a lucky bidder who will also receive exclusive access to the designers. Most importantly, all proceeds from the auction will benefit a charity that supports the arts.

“Mercedes-Benz is a brand that stands for luxury and exceptional performance,” says Abloh. “Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”

Gorden Wagener, project co-creator and chief design officer for Daimler AG, explains that “Mercedes-Benz is much more than a luxury carmaker, it is a design brand and luxury label.” He adds that the duo is “set to create something unseen.”

One thing is for certain, we are buckling up ahead of this collaboration.

Endnotes:
  1. Virgil Abloh: https://dujour.com/style/virgil-abloh-menswear-louis-vuitton/
  2. Mercedes-Benz G-Class: https://dujour.com/lifestyle/mercedes-benz-gelandewagen-g-wagen-redesign-2019/
  3. https://dujour.com/wp-content/uploads/b59d5f500d99.mp4: https://dujour.com/wp-content/uploads/b59d5f500d99.mp4

Source URL: https://dujour.com/culture/virgil-abloh-and-mercedes-benz-are-making-exclusive-artwork/