Omega’s Present and Future

by Natasha Wolff | March 3, 2016 12:50 pm

It was not your typical night in the Los Angeles neighborhood of Silver Lake. But when Omega[1] takes over a former silent film studio to launch its newest line, the Globemaster, and present their brand ambassador, Academy Award-winning actor Eddie Redmayne[2], the experience will be anything but ordinary. The century-old historic Mack Sennett Studios was dramatically transformed to showcase the latest collection, including demonstrations by official Omega Timekeepers about magnetism and how it impacts time-telling functions.   

Regarding the Globemaster collection and the world’s first Master Chronometer watch, created with anti-magnetic technology and the highest certification of accuracy by the Swiss Federal Institute of Metrology (METAS), “it’s going to be a new chapter for Omega,” said Stephen Urquhart, the brand’s president and CEO.

“My dad wore an Omega[3]. A beautiful, old, classic De Ville gold watch with a brown antique strap, and it was something I looked at growing up,” Redmayne told the audience during dinner. “My dad was a bit of a style icon for me and remains one. In fact, he came with me to the Oscars[4] the other night and was looking very dapper.”

As for Urquhart’s timepiece of choice for the event? “I’m wearing the Globemaster Annual Calendar. I think it’s fantastic,” he commented about the watch on which the months of the year appear in script. “It’s so anti-high tech in a way, visually.” 

The mix of cutting-edge technology paired with an ageless sensibility resonates with Redmayne. “The history is unrivaled. And it creates legacy,” he said.

Source URL: https://dujour.com/cities/omega-globemaster-collection-party-pictures/