Ed Schoenfeld and Joe Ng (with partner Jeffrey Chodorow of China Grill Management) have opened their wildly popular West Village Chinese-food stalwart Red Farm on the Upper West Side (2170 Broadway). And while the successful formula of an evolved, rustic setting and an inventive approach to the kitchen is the foundation of this offshoot, dining uptown will bring surprises, especially on the menu.
“We want our regular guests to be able to go uptown and get that quality but also have a reason to go there and try something new,” Schoenfeld explains. “Joe can make a thousand different types of dumplings, so a lot haven’t been seen.” Schoenfeld has a long-standing love affair with Chinese cooking—first as a Chinatown habitué, then as a columnist for a Brooklyn newspaper covering exiled Chinese chefs, before finally running his own eateries. He clearly has the passion to turn a two-restaurant operation into a nationwide empire.
“Running a restaurant is in my blood,” he says. “It’s fun for me. Even though Red Farm is packed right now, I’m there every night because I love it.”
2170 Broadway (between 76th and 77th)