Fifth Avenue’s New Kind Of Luxury

Back in October, Spanish mega store Massimo Dutti opened their doors on the retail real estate mecca that is Fifth Avenue. The three-story space – decorated in the same rich vain as its new high-end neighbors – is the label’s first U.S. outpost. Now, the affordable but still luxurious Massimo has released a limited-edition collection that celebrates its new home. Called “689 5^th Avenue,” the collection is a riff on the store’s most iconic, classic designs – meaning day dresses in light fabrics and soft hues for women, fitted trousers and neutral blazers with expert detailing from tailors in Italy and Portugal for men – and will be available in stores on March 20th. With close attention to craftsmanship and evolving style, the store is a step up from the likes of Zara and H&M – Massimo brings a whole new kind of high-low mix to the Fifth Avenue club.