On Wednesday night, Lacoste—which is celebrating its 80th anniversary this year—hosted a private event at its Fifth Avenue flagship store, where shoppers could browse pieces from the brand’s spring collection (items sold exclusively include a six-piece capsule collection by Japanese manga artist Osamu Tezuka) while uniformed waiters descended down the store’s white floating staircase with trays of pink grapefruit-and-mint cocktails. “I bought a really cute T-shirt for my daughter Jenna,” Good Day New York host Rosanna Scotto told DuJour of a teal blue top. “I think she’ll really appreciate it, plus it’s all going to a good cause.”
Proceeds from each item purchased went to benefit the Phoenix House, a charity that helps teens and adults battle drug addiction. It’s a cause Tony DiSanto of DIGA supported over the years, especially during his time as president of programming at MTV. He recalled a time when the network really got in touch with what young kids go through: “No matter what anybody says about addiction, deep down inside you sort of feel like ‘Oh well, they must have brought it onto themselves or maybe they’re not as strong as I am. When you see these kids’ innocent young faces in the throws of addiction, you realize this is a sickness.” He continued, “To have an organization like Phoenix House help people through that sickness is just incredible.”
The evening also marked the countdown to the charity’s 45th annual “Triumph for Teens” summer party in June, which will be held at the Southampton home of Margie and Michael Loeb. Scotto explained it will be her first time to emcee. “I have been there before and it’s quite the party scene,” she said. “But this time I’m actually part of the program so I have to make sure we get the message out there and then have a good time.”
Take a look through the DuJour gallery to see more from the event.