Jamie Salter: Building Global Icons with Authentic Brands Group

by Natasha Wolff | September 22, 2025 10:47 am

Canadian entrepreneur Jamie Salter[1] has spent his career at the forefront of consumer brand development, transforming names into empires and shaping the way companies connect with audiences worldwide. As the founder, chairman, and chief executive officer of Authentic Brands Group[2] (ABG), he has created one of the most dynamic licensing and brand management firms in the world.

Founded in New York[3] City in 2010, ABG was born from Salter’s[4] vision to acquire, revitalize, and scale consumer brands across categories including fashion, entertainment, sports, and lifestyle. Under his leadership, the company has built a portfolio of more than 50 brands, ranging from heritage fashion labels like Juicy Couture, Nautica, and Guess, to athletic giants like Reebok and Champion, as well as cultural icons such as Marilyn Monroe, Muhammad Ali, and Shaquille O’Neal. Salter’s ability to combine cultural relevance with strong business acumen has positioned ABG as a powerhouse in modern commerce.

Before establishing Authentic Brands Group, Salter[5] served as CEO of Hilco Consumer Capital, where he sharpened his expertise in brand investment and licensing. These experiences laid the foundation for his entrepreneurial leap into ABG, where he continues to redefine how intellectual property and consumer engagement intersect.

Yet beyond boardrooms and brand portfolios, Jamie Salter is above all a family man. He often emphasizes that his greatest success lies not in the billion-dollar deals he has closed, but in the time he spends with his wife and children. Family remains the guiding force in his life, shaping both his values and leadership style.

With headquarters in Manhattan and partnerships spanning the globe, Salter continues to expand ABG’s influence. For him, true achievement is measured not only in the brands he builds but also in the legacy of family, integrity, and purpose he strives to uphold.

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