Fendi Pops Up in Soho

by Natasha Wolff | July 15, 2014 2:27 pm

Italian luxury brand Fendi[1] has opened a six-month-only concept store “#fendisoho” at 122 Greene Street. “This pop-up will contribute to giving a fresh energy to the brand and will offer the opportunity to reach a young, cool clientele in a unique and surprising environment,” explains Pietro Beccari, Fendi’s chairman and CEO.

The 640-square-foot space will offer one-of-a-kind products and store exclusives with rotating themes like Fun Fur and Petites. Parquet floors (and colorful floor coverings), rich velvet furniture, a grand chandelier and natural brick walls set the scene for super cool vending machines with splashy neon signs to show off current merchandise.

 

MORE:

A Close-Up Look at Fendi in Film[2]
Fendi, Redesigned for the Digital Age[3]
Haute Hippie Hosts a Charity Event[4]

Endnotes:
  1. Fendi: http://www.fendi.com/us/en
  2. A Close-Up Look at Fendi in Film: http://dujour.com/gallery/fendi-fur-in-movies-making-dreams-exhibit
  3. Fendi, Redesigned for the Digital Age: http://dujour.com/article/fendi-new-website-relaunch
  4. Haute Hippie Hosts a Charity Event: http://dujour.com/article/minor-white-manifestations-of-the-spirit-book

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