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C. Wonder’s New Columbus Circle Store

The whimsical wonderland opens an uptown outpost

“We believe every day is a sunny day,” declared Chris Burch, the founder of C. Wonder, a mini-chain of stores specializing in exuberant home décor, accessories and apparel for women. On the evening of Sept. 20, he hosted a carnival-themed party to celebrate the opening of his new 8,000-square-foot retail space—his seventh store and his largest yet—located in the Shops at Columbus Circle. Divided into six themed rooms, the boutique boasts a special “Psychedelic Modern” room devoted to the brand’s latest calf-hair and suede handbags. The store contains everything from graphic sweaters and enamel bangles to cheeseboards and bicycles—and almost every item, cheeseboards included, can be monogrammed. And in a C. Wonder-specific touch that takes personalization to a whole different level, shoppers can select from eight genres of music in the dressing room and adjust the lighting. (These features are available in all of their stores.) Fashionable friends Kelly Rutherford and Gillian Miniter came by to browse and snack on carnival-themed fare like mini hot dogs, pizza bites and Sprinkles cupcakes, while a DJ spun 80’s and Motown tunes. 

Guests were greeted by 8-foot tall neon-striped zebras (sorry, they’re not for sale). 

Talk about expressing your individuality—shoppers can personalize just about anything in the store.