As far as sweets go, Francophile import Ladurée had always had its finger on the pulse of decadence. Macarons are what they make, but it’s what they do with them—creating an indulgence fit for modern-day Marie Antoinette, by packaging their confections in the prettiest pastel boxes finished with tied-just-right silk ribbons tied just right—that sets them apart from other bakers.
The macaron-maker’s penchant for chic presentation has led to past collaborations with the most fashionable of designers—including Marni, Christian Louboutin and John Galliano. Now Lanvin is getting in on the fun. On Oct. 11, the brand’s Madison Avenue store transformed into a maison fondée to celebrate the Stateside arrival of the partnership’s products.
As a match made in confection heaven, the two brand’s styles—Lanvin with its playful sophistication and Ladurée’s devotion to life’s finer things—sync perfectly. The Lanvin boxes, featuring red trim that edges panels adorned with designer Alber Elbaz’s own sketches—are filled with bubblegum-flavored macarons. And if you look closely enough, you’ll see one of the posh caricatures exclaiming, “I heart Lanvin… and macarons!”
So do we Alber, so do we.
In honor of Ladurée’s latest fashionable foray, here’s a look back at some of the confectioner’s best boxes from the past.
Lanvin for Ladurée
Matthew Williamson for Ladurée
Tsumori Chisato for Ladurée
Christian Louboutin for Ladurée
