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Morgans Hotel Group Expands to the Skies

The hotelier takes contemporary art to new heights with its public artist series at Art Basel Miami Beach

Flying high above the crowds at Art Basel Miami Beach this first week of December, beachgoers and art enthusiasts can experience a far-reaching aerial art project across the city’s skyline. 


(Jenny Holzer’s “Protect Me From What I Want”)

Morgans Hotel Group‘s cultural ambassador and curator Adam Shopkorn, in partnership with Van Wagner, has enlisted the talents of 15 artists including Richard Prince, Ed Ruscha, Jenny Holzer and John Baldessari for a project called “Plane Text.” Shopkorn asked each person to create a unique word banner (all in the same font and color) to be flown once a day over hotels like the Delano and Mondrian South Beach and other locations (like the Design District) from December 5 through December 9. 

(Ed Ruscha’s “People Getting Ready To Do Things”)

Shopkorn, who has worked with artists like Marilyn Minter and the estate of Sol Lewitt on similar projects to express the hotel group’s vision, was searching for a way to bring art to a wider audience. In addition, “a lot of it came from the idea of being sensitive to the artists’ time,” he explains. “Artists are often over-programmed and over-subscribed, and this was a low-maintenance transaction done via email exchange.”  

(Jack Pierson’s “We’re Rich We Can Do What We Want”)


To download a field guide with all the details and fly zones, click here