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La Perla Opens in Bal Harbour

The Italian brand expands into Miami

La Perla, the nearly 60-year-old purveyor of luxury intimate apparel and swimwear, is a thoroughly Italian brand. But when it celebrated its first-ever Miami boutique—located in the chic Bal Harbour Shops—the company showed that it fit in to sunny Florida, well, swimmingly.

On July 22, Suzy Biszantz, CEO of La Perla North America, and Giovanni Bianchi, La Perla Creative Director (shown above), hosted a soiree at the Soho Beach House fêting the new shop and previewing the brand’s spring/summer 2013 swimwear collection. Guests—who included Dana Hagendorf, Rachael Russell, Victoria Chase, Susanne Birbragher and Shannon Hori—enjoyed Bombay Sapphire cocktails as models showed off the Sicilian-inspired designs.