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Inside Bulgari’s B.zero1 Rock Party

The Italian Maison celebrated self-expression and “more is more” during NYFW

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It feels as though all the best nights end with someone saying, “and then Diplo showed up.” In the case of Bulgari’s epic event kicking off New York Fashion Week last night, this narrative rang true. Bulgari hosted an exclusively star-studded event to celebrate the brand’s newest B.zero1 Rock jewelry collection and accompanying campaign.

B.zero1 Rock encourages self-expression, rebellion, and truly living life to the fullest. The campaign was shot in Bulgari’s home city of Rome by Swedish director and photographer Johan Renck. The video for the new collection perfectly channels Bulgari’s unapologetically original spirit and edgy style, and a “more is more” attitude.

Group CEO Jean-Christophe Babin welcomed his stylish guests at Brooklyn’s Duggal Greenhouse before introducing the Italian Maison’s newest muses: super model Lily Aldridge, British actress Naomi Scott, and American star Zendaya. Following a viewing of the “MAI TROPPO” 2020 Bulgari Brand video campaign, guests mingled, sipped Prosecco, and savored a slew of surprise performances. DJ Mona Matsuoka, singer Becky G, and mega superstar Ciara all took to the stage throughout the evening. After Ciara empowered the audience by nailing an impressively energetic performance with her beautiful baby bump at center stage, guests were ready for more and Bulgari delivered. Multi-talented, genre-bending, and overall style icon Diplo showed up (see what I mean?) and kept the event’s energy up until late into the night.

Notable celebrities in attendance included Alexander Wang, Cody Simpson, Candice Swanepoel, Martha Hunt, Justine Skye, and many more. Click through the gallery above for an inside look at Bulgari’s B.zero1 Rock party.