AERIN Opens A New East Hampton Boutique

by Natasha Wolff | May 28, 2026 1:22 pm

AERIN[1] has opened at 7 Newtown Lane in East Hampton. Reflecting its founder Aerin Lauder[2]’s love of summers in Long Island, the brand’s newest location draws inspiration from the rich design heritage and natural beauty of the destination. The boutique exudes a relaxed, country-inspired sensibility with custom farm tables, rattan seating, raffia wallcoverings, decorative painted floors and floral motifs. Lauder[3] collaborated with interior designer, Tom Scheerer[4], to bring her vision to life. The boutique features selections from AERIN’s home decor, fashion, beauty and heirloom collections alongside a mix of other brands, vintage treasures and discoveries sourced from around the world by Lauder[5]. A curated art collection by Richard Dupont, Donald Sultan, Pamela Hanson and Lachlan Bailey adorns the boutique’s walls. The boutique will showcase a curation of fashion and lifestyle brands including Emporio Sirenuse, Agua by Agua Bendita, Lizzie Fortunato, Paola Marassi and Sylvia Toledano.

AERIN East Hampton

AERIN East Hampton

Endnotes:
  1. AERIN: https://www.aerin.com/
  2. Aerin Lauder: https://dujour.com/life/aerin-lauder-estee-lauder-interview/
  3. Lauder: https://dujour.com/design/at-home-with-aerin-lauder/
  4. Tom Scheerer: https://www.tomscheerer.com/
  5. Lauder: https://dujour.com/cities/aerin-lauder-designs-her-first-hotel-villa-the-colony-hotel/

Source URL: https://dujour.com/cities/hamptons/aerin-east-hampton/

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