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Burberry Opens a Chicago Flagship

The British brand plants a flag on Michigan Avenue with a five-story mecca

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What better time to launch a new state-of-the-art Burberry foot flagship store in Chicago—at 633 North Michigan Avenue—than November? Yes, the chill in the air makes you want to wrap yourself up in their cashmere check scarves. But now you can also take advantage of the first physical manifestation of the Burberry Bespoke program in the Americas, which means you can customize your trench from the possible 12 million options.

The Michigan Avenue store boasts a black, chrome and glass exterior that nods to the brand’s iconic check currently masterminded by chief creative officer Christopher Bailey, and it’s filled inside with digital screens that will allow for live streaming of events like its London Fashion Week show.