Max Mara Opens An Aspen Pop Up

by Natasha Wolff | December 12, 2023 3:48 pm

Max Mara[1] has opened a pop up boutique at the Hotel Jerome in Aspen through January 6. Outside the shop in Hotel Jerome’s winter garden, Max Mara has installed a life-sized ice sculpture of Max the Teddy, the brand’s unofficial mascot, and a custom branded ski gondola photo activation. Complimentary hot chocolate and warm pretzels will be served daily in the hotel’s courtyard. Inside, the pop-up will continue to celebrate Teddy Ten, the 10th anniversary of the iconic Max Mara Teddy Bear coat[2]. Two new Teddy styles created in celebration of the Teddy Ten anniversary will be exclusively available at the pop-up boutique. The new Sparkling Teddy Coat in camel or white features allover tonal crystal embellishment. Max Mara will also offer the Mini Teddy Coat for ages 5-12 years with matching must-have accessories ranging from mittens and earmuffs to fluffy hats with teddy bear ears. In addition to the world of Teddy, the pop-up will feature an assortment of the brand’s seasonal outerwear[3], as well as a curated selection of ready-to-wear and winter accessories[4].

Endnotes:

Max Mara: https://us.maxmara.com/
Max Mara Teddy Bear coat: https://dujour.com/style/teddy-bag-max-mara/
brand’s seasonal outerwear: https://dujour.com/gallery/max-mara-william-wegman-dogs-in-coats-photography-series-party-pictures/#slide-4
winter accessories: https://dujour.com/style/max-mara-whitney-museum-american-art-bag-scarf/

Source URL: https://dujour.com/cities/aspen/max-mara-aspen-pop-up/