A Haute Couture Holiday Pop-Up

by Natasha Wolff | November 13, 2015 12:00 pm

Last night, New York’s it-crowd gathered at The St. Regis New York for an early look inside The Armarium Chalet, the hotel’s holiday pop-up shop featuring on-demand designer pieces from Nina Ricci, Etro, Alessandra Rich, Ferragamo and more for guests to borrow. The shop serves as an introduction to Armarium[1], a new luxury retail concept, set to launch in early 2016, which will allow clients access to high-fashion pieces on a borrowed basis through an invitation-only mobile app and NYC showroom.

Armarium co-founders Trisha Gregory and Alexandra Lind Rose collaborated with renowned event planner Bronson van Wyck and cosmetics heiress Aerin Lauder to bring the exclusive pop-up shop to life inside luxury hotel. Click through the attached gallery and take a peek inside the glamorous opening night, and be sure to stop by The Armarium Chalet at The St. Regis New York through December 24. 

Source URL: https://dujour.com/cities/armarium-chalet-holiday-pop-up-launch-party-pictures/