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Bare Beauty

Paris Fashion Week’s top makeup artists explain why this Jane Birkin-inspired look is so fresh today

It’s not shocking that the Paris shows preferred a natural look for fall, but in between fuchsia lips and saturated eyeshadow, minimal makeup is refreshing. And, more importantly, perfectly wearable.  

The season’s bare beauty trend takes inspiration from the cool, effortless look associated with French women, like blogger Garance Doré. At Isabel Marant, Estée Lauder’s Tom Pecheux highlighted naturally bushy brows and bright eyes with beige shadow, while simple hair channeled Carla Bruni and Jane Birkin. At Balmain, his non-blushed faces highlighted the maximalism in the clothes. Nude hues also won over Pat McGrath, who interpreted the look with velvety, matte complexions at Stella McCartney and Valentino for a toned-down, put-together finish.

“Fresh-faced beauty coupled with minimal eye makeup and a pretty pout always works,” renowned makeup artist Uzo explained. The international lead makeup stylist at NARS demystified the look for DuJour. “The updated version of natural makeup is three basic parts. One part luminous skin. One part groomed, defined bold brow. One part minimal eye and lip.” Achieving the look is just as simple: “A thin veil of tinted moisturizer and nude shimmer along the cheekbones, a sweep of dark shadow or eyeliner and a fringe of jet-black lashes coupled with a pretty beige or peach lip is all you need.”