Get The Cool Beach Waves From The MONSE Runway

by Kasey Caminiti | February 13, 2020 12:30 pm

When watching a runway show during New York Fashion Week, obviously the fashions are the main attraction. From show-stopping gowns at Christopher John Rogers[1] to sleek and sexy styles from Tom Ford, the looks so far have been pretty killer. But, aside from the fashions themselves, the beauty treatments on the runway can really amplify a showing to another world. The hair looks can change a model’s entire look and add a certain energy to a runway. At the Fall/Winter 2020 NYFW runway show for MONSE this year, the fashion brand nabbed Brooklyn-based hair brand amika[2] to create the hair looks.

Global Artistic Director of amika, Naeemah LaFond, worked with MONSE[3] to create textured, grunge-inspired, beach waves. The fashions from MONSE ranged from tartan-embellished trench coats to edgy silk dresses matched with clunky boots. The cool, nonchalant hair balanced the rebellious styles perfectly. See below for a step-by-step guide[4] to achieving this hair look using amika products.

1. Begin the style by applying Blockade Heat Defense Serum[5] throughout the hair.

2. Use The Confidante Moisture-Maintenance Styler[6] to create loose and non-uniformed waves—making sure the face-framing pieces are not identical as far as wave placement.

3. Once the waves are created, spray Un.Done Volume and Matte Texture Spray[7].

4. Finish the look by applying Got Grit Dry Texture Paste[8] throughout the ends for added texture.

Endnotes:
  1. Christopher John Rogers: https://dujour.com/beauty/amika-hair-at-christopher-john-rogers-nyfw-debut-runway-show-ss20/
  2. amika: https://dujour.com/gallery/brooklyn-hair-brand-amika-launches-new-packaging/
  3. MONSE: https://dujour.com/beauty/monse-nyfw-spring-summer-2019-runway-show-amika-hair-styles/
  4. step-by-step guide: https://dujour.com/beauty/lana-del-rey-grammy-awards-hair-makeup-pat-mcgrath-labs-amika/
  5. Blockade Heat Defense Serum: https://www.sephora.com/product/heat-defense-serum-P421267?om_mmc=ppc-GG_6557107636_77783829079_dsa-428691364728__385631211965_9004403_c&country_switch=us&lang=en&gclid=Cj0KCQiAm4TyBRDgARIsAOU75spg04ZqiD5pxQWi4kWgHDJO8lRZe-LVSNXOtgdlM3nZCAYWf-S2ozcaAprDEALw_wcB&gclsrc=aw.ds
  6. The Confidante Moisture-Maintenance Styler: https://loveamika.com/products/the-confidante-moisture-maintenance-styler
  7. Un.Done Volume and Matte Texture Spray: https://www.sephora.com/product/un-done-texture-spray-P404913?om_mmc=ppc-GG_6557107636_77783829079_dsa-428691364728__385631211962_9004403_c&country_switch=us&lang=en&gclid=Cj0KCQiAm4TyBRDgARIsAOU75srY9n4GMduJb1v2Jy1jM1e3EiX4Za4r6qVAHSfdxHq6YLelladKICgaAu72EALw_wcB&gclsrc=aw.ds
  8. Got Grit Dry Texture Paste: https://www.sephora.com/product/got-grit-dry-texture-paste-P444593?om_mmc=ppc-GG_6557107636_77783829079_dsa-428691364728__385631211962_9004403_c&country_switch=us&lang=en&gclid=Cj0KCQiAm4TyBRDgARIsAOU75sqynk7RZnw1coxNCRO7caVaS11Fe0O3XTA5OLtOfY-SdZkRNNQsp0QaAux7EALw_wcB&gclsrc=aw.ds

Source URL: https://dujour.com/beauty/get-beach-waves-amika-hair-monse-runway-nyfw/