Dior Opens Its First U.S. Fragrance and Beauty Boutique

by Natasha Wolff | October 31, 2024 4:03 pm

Christian Dior Parfums[1] has opened its first standalone fragrance and beauty boutique in SoHo. Upon entering the boutique, clients will discover a central display table adorned with a curated assortment of La Collection Privée Christian Dior fragrances, skincare and makeup. The journey continues with a bespoke Haute Parfumerie experience designed by perfume creation director, Francis Kurkdjian. A display of iconic Dior fragrances that includes Miss Dior[2], J’adore[3] and Sauvage evokes a sensory vault, and is accompanied by a selection of exceptional pieces. Also showcased at the boutique is Rouge Premier[4]—the quintessence of haute couture lipstick, created by Peter Philips, creative director for Dior Makeup. Additionally, an intimate consultation area where clients can experience a suite of bespoke fragrance and makeup services, Dior art of gifting and personalization offerings.

Source URL: https://dujour.com/beauty/dior-beauty-nyc/