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Luxe Treatment: New Beauty Destinations

In New York and L.A., two new openings go above and beyond

Barneys New York Unveils New Beauty Floors

The Barneys flagship stores in New York and Beverly Hills have always been meccas for the fashion savvy of the world and now, their new lower levels promise to be the same for the discerning beauty-obsessed set. Cheekily referred to as “The Foundation,” each store’s hair, skincare and cosmetic counters have been made over to resemble something more akin to a spa, rather than a place to buy vanity staples.

Designed by architect Steven Harris and Lucien Rees Roberts, the aesthetic is clean and modern with sleek fixtures like white terrazzo tile and French plaster walls. And aside from the gorgeous new look, the floors will also offer luxury treatment rooms—a rising trend within the beauty retail market.

At Madison Avenue, shoppers can get their hair done at B3 Barneys Blow Bar by Valerie Joseph, or step into Mila Moursi’s Skincare Institute for a facial or body scrub. With all they have to offer, The Foundation is quite literally a one-stop shop for beauty. Department stores take note: Barneys has got the full-service beauty counter biz in the bag.

Barneys New York
660 Madison Ave, New York, NY

9570 Wilshire Blvd, Beverly Hills, CA


The Warren-Tricomi Salon Heads Downtown

Warren-Tricomi has expanded from its two midtown locations (one at the Plaza and the original on Madison Avenue) down to the Flatiron district for its latest opening. The 4,000-square-foot location offers clients, old and new, an outdoor terrace and the hair services they’ve come to expect from the brand. Partner and stylist Edward Tricomi explains, “We noticed that a lot our clients were based downtown and wanted to offer them a place to go close to home.”

And haircuts and color aren’t the only services available at the new space. SKINNEY Medspa will offer noninvasive laser hair removal, peels and platelet-enriched plasma, a new blood-filtration treatment that makes skin look and feel tighter and younger. Another attraction is Los Angeles-based brow specialist Kristie Streicher, who will operate the first NYC outpost of her eponymous Beauty Bar. Armed with only a pair of tweezers, the California native is famed for her less-is-more approach, favoring darker and thicker brows to add definition. For her signature “Feathered Brow” look, Streicher narrows the arch but leaves the ends fuller to achieve a natural effect that frames the face and distracts from dark circles. Rachel Weisz and Emily Blunt are loyal clients.

“We want to offer a one stop shop for beauty where you can get everything from a blowout to laser hair removal,” says partner and master colorist Joel Warren. “It’s like nothing else we have done before.”

125 Fifth Avenue, floor 2
212-262.8899 ext.3



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