This Week in Style

by Natasha Wolff | July 31, 2013 12:00 am

The world of style is a rapidly spinning cycle[1] of designer collaborations, label shakeups and seasonal trend reports. For the fashion inclined who don’t have time to sift through the style-blog beast, we’ve rounded up the latest need-to-know newsmakers. Here are the high points in style for the week of July 30th:

The start up: Ever wish cool labels like Rag & Bone and Steven Alan made sunnies? A new company called Eponym is working to bring these brands and their proposed eyewear businesses out into the sun (pictured: Steven Alan frames). [Forbes[2]]

The website: WhoWhatWear has launched a brand new beauty site that’s just as fun and informative as it is sleek. [Byrdie[3]]

The comeback: She may still be known as the chic brains behind Jimmy Choo, but come November Tamara Mellon will step out in a new pair of high heels as she launches her new eponymous label. [Fashionista[4]]

The beauty round up: What’s missing from the ultimate glamping packing list? Natural, pretty-smelling bug spray, of course. Here are the best ones to buy before summer is out. [Into The Gloss[5]]

The industry buy: Reed Krakoff is leaving his high-powered position at Coach in more ways than one. The designer is apparently buying his own label back from Coach Inc. [Style.com[6]]

Endnotes:
  1. rapidly spinning cycle: http://../../../2013-07/1466/marc-jacobs-sephora-collab-news
  2. Forbes: http://www.forbes.com/sites/alextaub/2013/07/25/is-your-fashion-brand-looking-to-move-into-eyewear-time-to-meet-eponym/
  3. Byrdie: http://www.byrdie.com/
  4. Fashionista: http://fashionista.com/2013/07/tamara-mellon-set-to-launch-new-lifestyle-brand-with-sales-plan-that-bucks-industry-standards/
  5. Into The Gloss: http://intothegloss.com/2013/07/best-deet-free-natural-bug-sprays-insect-repellant/
  6. Style.com: http://www.style.com/stylefile/2013/07/reed-krakoff/

Source URL: https://dujour.com/style/eponym-steven-alan-eyewear/