The traditional gift for a first anniversary is made of paper, but when it comes to DuJour—a year old with this issue—paper is just the beginning.
When DuJour launched, the concept involved not only a quarterly print magazine that revealed unique, untold stories, but also a seamlessly integrated digital product that reached the same coveted high-net-worth readers on their computers, tablets and smartphones. I’ve got to tell you: The plan worked. Content is king and our fearless team of editors has proved it. Since that first issue—featuring a stunning cover with one of the most admired supermodels in the history of fashion, Christy Turlington Burns, shot by Bruce Weber, who has been a consistent contributor—we’ve become known for smart, compelling content, no matter the platform.
In an age when it’s all about how much coverage you get, what we’ve done hasn’t gone unnoticed. With a print and digital circulation of over 2.4 million, and over 2 billion press impressions to date, DuJour has been featured in prestigious media outlets such as the New York Times, the Wall Street Journal and Women’s Wear Daily, as well as on Today, Extra and the Fox Business Network. We’ve won awards, including a Webby (the Oscars of the Internet) for Best Home/Welcome Page. (We were also honored—out of over 11,000 applicants from around the world—for Best Online Navigation and Structure.) Additionally, min, the media-industry newsletter, named us one of the hottest websites to launch this year.
To think, in just 12 months, our coverage of fashion, politics, culture, business and travel has been captured by amazing writers and the world’s most recognized photographers and has, in turn, attracted unparalleled talent. In addition to this issue’s cover, an interview with Robert De Niro, we’ve featured in our digital issues top talent, including Carla Bruni, Victor Cruz, Nicole Richie and Diane Kruger. It’s clear that DuJour is attracting the best of the best in every way.
This is especially true of the people who’ve supported us, whether press, advertisers who’ve shared our vision and become marketing partners, our staff and management, investors or readers who’ve let us know how much they love the product by sharing it with friends or engaging us via our always-buzzing social-media channels. It’s impossible to overstate how appreciative we are, considering we all made a leap of faith with this business model, which has carved out a special place for advertisers to market their brands and businesses. I’m especially grateful to Kevin Ryan, chairman and founder of Gilt, co-founder of 10gen/MongoDB and chairman of the Business Insider, and James Cohen, president and CEO of Hudson Media and owner/member of the board of directors of Dufry AG, for believing in me and helping create a modern-day media hybrid in these competitive, challenging times.
It’s been an exciting year. What started out as four people in a conference room has grown into a thriving 60-person staff. And I am proud to say our revenue percentages are up in the double digits.
So happy anniversary from everyone at DuJour. What you’re looking at now may be paper, but you can visit DuJour.com (or follow us on Twitter, Facebook or Instagram) to view the full scope of what we have to offer. Make sure to look out for our new app, launching this month. I’m confident you’ll find it to be an exciting, one-of-a-kind experience.
No matter how you read us, thanks for your support. DuJour has been a great success on paper and beyond.