“XO” can be an expression of affection, an amorous adieu. On the label of a finely aged cognac, it stands for “extra old.” And sometimes, the emblematic initials’ meanings are multiple: when giving the gift of an XO cognac, one is sure to be returned with exes and ohs.
This holiday, Hennessy X.O, the original “extra old” blend, is adding to the impact of its label by offering complimentary engravings at the X.O Odyssey Experience at the Shops at Columbus Circle.
Located in a modular, glass-walled kiosk on mall’s first floor, the pop-up invites Hennessy X.O gift-givers and connoisseurs alike to bring their decanters for custom engraving, gift-wrapping and shipment. While the activation is bring-your-own-cognac, three nearby vendors offer convenient access to bottles retailing at approximately $200 each.
Appointed with wood floors and sleek dioramas symbolizing the liquor’s woodsy and chocolaty notes, the space reimagines the typical fluorescent liquor buying experience. Visitors can even browse a selection of Diptyque candles chosen to complement Hennessy X.O’s aromas.
Whatever sentiment you choose to engrave, the smooth and bold notes inside the bottle are sure to make a lasting impression. To get yours, visit the X.O Odyssey Experience before it closes on December 12.